BRAND identity
As an In-House Graphic Designer at a music distribution company, I was responsible for rebranding YouTube channels, creating content, designing logos, and video editing. Working full-time as a contractor, I was able to work from home for 3-4 days a week, which provided me with a flexible work-life balance. I initially applied for the job through the company's internship program, which was funded by the New Zealand Music Commission. During my time there, I rebranded a total of six YouTube channels, edited numerous videos, and created content as needed.
FADED
Faded is a meme-rap music channel on YouTube. The challenge was to create a bold and unique aesthetic, incorporating streetwear elements with a playful twist. The custom logo exuded edginess with glitch effects and graffiti-inspired typography, while graphics, visual assets, and merchandise designs maintained consistency throughout.
SUNSHINE Sound
Sleepy Sounds is a channel specialising in soothing sounds to aid in sleep, meditation and relaxation.
The challenge was to create a unique aesthetic, incorporating calming elements.
Sleepy Sounds
Sleepy Sounds is a channel specialising in soothing sounds to aid in sleep, meditation and relaxation. The challenge was to create a unique aesthetic, incorporating calming elements.
